In the competitive markets that we live and operate our businesses in, a clear roadmap that lays out the game plan of your brand in winning consumers hearts and minds while invigorating brand champions among your employees is critical.
At Sullivan we offer you with the right expertise on brand positioning, value propositions, brand architecture, brand messaging and naming.
Our collaborative methods and engagement ensure that the brand strategy is aligned to the corporate strategy. Our work does don’t end here, we also ensure that the strategy is expressed effectively through visual identity, verbal identity, and packaging.
Strategic decisions should not just be based on intuition and personal judgments, but a solid data driven approach is fundamental in making the right decisions for your brand.
Our team of experts will help you carry out market research, consumer research, brand audits and assessments, packaging and design research, taglines and brand name research. Sullivan’s research team is specialized in gaining customer/market insights that drive the brand essence and promise. We evaluate the brand touch-points to gain insight into the brand experience.
We create tailor made research methodologies that seek to address your specific brand/market needs. The result is a brand and communication strategy built on insights and inspired by intuition and positive feelings.
At Sullivan we recognize that telling the stories of our clients requires creativity, transparency and media engagement. We help our clients with the right PR tool kits whether it is crisis management, corporate social responsibility, reputation management, speech writing or product launch, we are on hand with the right team and skills to deliver on our promise.
We craft digital platforms, content and campaigns that work for our clients. Whether it’s a digital channel strategy, search engine optimization (SEO), social media or websites, our team is on hand to give the best of the online platforms.
At Sullivan we are committed to designing couture events that have a measurable ROI. From product launches, career fairs, exhibitions, fashion runways, conferences and diplomatic negotiation meetings, we are equipped with the right skills to ensure that your guests enjoy every touch-point and the media covers your event.
At Sullivan Marketing we take it very seriously to bridge the gap between external branding and internal branding. We hold that successful brands that keep the promise of value are those that have buy-in from the employees; that it is not enough to just have a branded company, but branded customers and employees make the promise a reality that is sustainable into the future.
This brand socialization offers brand guidelines, brand behavior and brand training to key stakeholders.
In addition, we hold trainings, seminars, workshops and brand summits that equip market leaders with the right brand mindsets and culture.